Past years have shown that we are increasingly experiencing dramatic effects of climate change either in the form of large amounts of rainfall over a short period of time which can result in floods, but also longer periods of drought. This naturally affects us humans, but also our surroundings, for example food production and biodiversity. This is a known issue. It is therefore a positive sign that the members of the UN have gathered again. This time to discuss the protection of nature and biodiversity. On the 19th of December last year, the UN Nature Conference in Montreal, Canada was finalised. Here, a new international agreement for the protection of nature and biodiversity was adopted by a majority of the representatives (188 of 193 member states). The results are in many ways the biodiversity equivalent of the Paris Agreement. By 2030, if the objective is achieved, 30 % of the world's land and sea areas must be protected and restored. The objective is to be achieved through 23 specific interim goals, and an annual investment of 200 billion dollars. This is a solid joint venture but, what is it that makes so many countries willing to invest so heavily in nature?